We recently worked with Samsung Ireland on the launch event of their Galaxy Alpha Smartphone for the Irish market. Having planned events for Samsung in the past we understood that reflecting the style & cutting edge nature of their products was at the forefront of the event design process.
The event decor was designed to reflect the luxury nature of the Samsung products, as well as compliment the traditional styling of the chosen event venue, Dublin City Hall.
The colour palette for the event was chosen from the Samsung corporate branding & reflected the focus on bright, bold design which is consistently at the forefront of Samsung product design.
A large bar complete with a raised DJ booth was chosen as the centrepiece for the Rotunda, surrounded by event furniture & product experience zones. A state of the art event lighting system was added to the event venue to create the desired atmosphere of a colourful & fun environment.
Below is a short video of footage filmed at the event.